BOLLYWOOD HOLLYWOOD: July 2009

Friday, July 31, 2009

FIRST DAY FIRST SHOW "LOVE AAJ KAL"

FIRST DAY RESPONCE BETTER "LOVE AAJ KAL"

Despite giving 2008's first hit in "Race", Saif's "Tashan", "Thoda Pyaar Thoda Magic" and animated venture "Roadside Romeo" (voice-over) fell flat at the box office. So did Deepika's much-hyped "Chandni Chowk To China" opposite Akshay Kumar.

"Love Aaj Kal" is not only Saif's first outing this year, it is also his debut as producer.

"'Love Aaj Kal' is garnering a lot of buzz. In fact it is after long that a proper love story is coming on screen. The concept is novel and will draw a good initial. It is also expected to re-boost Saif and Deepika's career after their flops," Delhi-based distributor Joginder Mahajan told IANS.

"The promotion of the film has been very good and the songs are already a hit. Moreover Saif is in a double role in the movie, which will be something to watch out for," he added.

Directed by Imtiaz Ali, the movie has been co-produced by Saif, Dinesh Vijan and Sunil A. Lulla.

Also starring Rishi Kapoor, Shweta Gulati and Rahul Khanna, the movie is said to be a remake of Taiwanese film "Three Times", which the producers have denied. Neetu Singh also makes her comeback with the film in a cameo.

"'Love Aaj Kal' is one of the most relevant films to come out in a long time...it looks at relationships in a very new light and a very new language," Vijan posted on the movie's official website.

"The film's storyline is such that any common man can relate to it. It's so real and as you watch the film, you would feel that so many instances shown in it have happened to you too in real life," said Deepika.

"The film has a universal appeal. Whether it's the younger or the older generation, all will be able to identify with the proceedings," she added.

Showing love in two different eras - 1965 and 2009 - through Veer Singh and Jai Vardhan Singh respectively, the film is about the essence of love that never changes.

While Jai treats matters of the heart without passion and parts with from his lady love Meera (Deepika) in the name of being practical, Veer is naive about his love for Harleen (Shweta) and travels long distances to catch a glimpse of her, but fails to open his heart in front of her.

As both stories unfold, the broad message it gives is that relationships might be different in different eras, but the experience of being in love remains the same.

The film has got an unprecedented buzz due to its share of controversies too.

First it was in the news for its unabashed kissing scenes and the lead actors mouthing expletives and then the Punjabi Cultural And Heritage Board objected to Saif's bearded look and reasoned that Sikhs do not sport a trimmed beard as sported by him in the film.

All controversies at rest, the director is neither excited nor nervous before the release.

MOVIE REVIEW "LOVE AAJ KAL"

Come to think of it, if the film carries the 'burden' of humungous expectations, it's imperative that it goes beyond those expectations. The reaction after watching the film has to be similar to a child who has laid his hands on his fav toy. The joyous smile would say it all. The question is, does LOVE AAJ KAL live up to the hype and hoopla surrounding it? Or does it go beyond that?

LOVE AAJ KAL is not an easy film to write and execute. Sure, it's a love story, but it's not one of those mundane love stories that talks of love and heartache. Here, the two stories, set in different eras, run parallel, but have a similar end.

LOVE AAJ KAL travels multiple continents and different eras. The subject matter is novel, never attempted before, but the material, the characters [Saif and Deepika especially] as also its execution is targeted at the youth in big cities mainly. As they say in filmi lingo, this one's a hardcore multiplex movie.

Another area where Imtiaz Ali experiments is by depicting Saif as the young Rishi Kapoor. It's a novel concept, no two opinions on that, but the question is, will it cut ice universally? Will people tend to get confused when the sequences turn sepia?

The film captivates in bits and spurts in the initial portions. Partly because the writing is so different. But the writing breaks new grounds in the second hour. It's in this hour that the film grips you completely, when the fragmented pieces are put together and a mesmeric picture emerges.

The second hour is the soul of the film. Right from the time Deepika decides to marry, till the last reunion, the film touches an emotional high. The sequence of events that lead to the culmination is incredible. Saif's interaction with Deepika at the marriage, or the gradual change in Saif's behaviour in the U.S. in the course of a song, or the realisation that marriage was a big mistake... moments like these take LOVE AAJ KAL to dizzy heights.

Imtiaz Ali is a genius. The film bears the stamp of an accomplished storyteller. This is a forward-thinking film that handles the new-age relationships with complete understanding. The songs compliment the goings-on beautifully. This is amongst Pritam's accomplished works. 'Twist' [already a rage], 'Aahun Aahun' [foot-taping], 'Chor Bazaari' [melodious] and 'Dooriyaan' [melancholic], each song is a gem. N. Natarajan Subramaniam's cinematography is fantastic. Editing [Aarti Bajaj] is wonderful.

Both Saif and Deepika come up with their career-best performances in LOVE AAJ KAL. Saif carries the most difficult parts with remarkable ease. Sure, we've seen him as the cool, urban guy in several films, but this one's the most demanding role and only a seasoned actor could've delivered it with such precision.

Deepika looks ethereal. Most importantly, in LOVE AAJ KAL, she acts very, very well. Matching up to Saif is no mean achievement and she does it in several scenes. This should be the turning point in her career. Rishi Kapoor is top notch. The actress enacting the role of Harleen is pretty. Rahul Khanna does well in a small, but significant role. Watching Neetu Kapoor in the end sequence is truly astonishing. She's so graceful.

On the whole, LOVE AAJ KAL is for the young and romantic at heart. Sure, it's not perfect, but the terrific performances, melodious music and stirring emotional moments [last 35 odd minutes] more than compensate for the hiccups. At the box-office, the film should start with a bang for four factors -- its novel cast, super music, great promotion and yes, Imtiaz Ali, a name that commands respect amongst moviegoers. Released extensively [approx. 1800 screens worldwide], LOVE AAJ KAL will have one of the biggest first weeks in India and also in the international markets. In India, the business will be superb across multiplexes, while single screens might not behave as energetically. But the business at multiplexes will ensure a fantastic recovery of the investment. Internationally, it has the potential to emerge one of the biggest grossers in recent times.